What's Smart HeatFlow™?

Ploom Smart HeatFlow™ technology heats tobacco to an optimal temperature instead of burning it, while maintaining a true tobacco taste. The absence of combustion results in the potential to reduce the risks associated with smoking.

Designed exclusively to work in combination with our [Brand] ActivBlend tobacco sticks, Smart HeatFlow™ technology delivers consistently rich and toasted tones, giving you consistent pleasure, from first puff to last.