Is Ploom safer than cigarettes?

Although Ploom uses real tobacco, the device heats the stick to the perfect temperature without burning it. By heating rather than burning tobacco, Ploom AURA [and/or CUBE] produces overall lower levels of harmful substances compared to cigarette smoke [1] and does not produce tar.

[1] Based on machine-generated data comparing the levels of select harmful substances in Ploom aerosol relative to 1R6F reference cigarette smoke.