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What are heated tobacco products?
Heated tobacco products are products that heat tobacco instead of burning it.
They contain tobacco and release a tobacco-enriched vapor that you can inhale, but with no smoke and less tobacco smell*.
Ploom is an easy to use heated tobacco product that uses innovative HeatFlow technology to heat Winston tobacco sticks from the outside instead of burning them - giving you a satisfying tobacco experience.
You can find out more about the history of heated tobacco, on our blog.
*Comparison vs cigarette smoking. Based on sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom X Advanced heated tobacco sticks.
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